Sunday, March 19, 2023
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Nvidia Powers New Doritos Crunch Sound Cancellation Tech

Have you ever ever needed to eat a bag of chips whereas streaming or speaking to your pals on-line? Properly, Doritos has you lined. PepsiCo has launched the “Doritos Crunch Cancellation” marketing campaign in Spain, and is offering a free software program for noise cancellation.

TBWA Spain got here up with the advertising and marketing thought and Glassworks developed the expertise. The software program, which makes use of AI, serves as a filter for streamers who need to snack throughout their streams however don’t need their viewers to must take heed to the crunching sounds. A number of the most well-known Spanish streamers, equivalent to Auronplay, aXoZer, Reborn, and 8cho, have examined and promoted the software program.


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